O poder único dos blogs

Um texto já antigo mas que me parece interessante. Neste artigo é explicado por que algumas grandes empresas apostam, entre outros meios, na utilização de blogs como ferramentas de marketing.

At the same time, advertisers - shunning old-line media in favor of the Web - are discovering the unique power of blogs. Blogs have become our guides to a content-saturated world. As such, their recommendations are highly valued by readers - which naturally has made advertisers take notice.

E uma das principais vantagens é o facto de os blogs funcionarem em comunidades concentradas:

In recent months, big-name companies like Banana Republic and Coca-Cola (Charts) have for the first time run ad campaigns on blogs, in the belief that blog communities often consist of concentrated numbers of the passionate and influential people all marketers want to reach. Intel bought its first blog ad in March; now all its ads run on blogs as well as traditional outlets. Says Thom Campbell, head of media strategy for Intel (Charts), "The audience on blogs is the cream of the crop."

Dica de Comucor.