Através do eCuaderno encontrei este interessante texto: Blogging the Market: How weblogs are turning corporate machines into real conversations:


In fact, weblogs have an infinite spectrum of potential applications whose viability is based on the dual understanding that weblogs are an attempt to break free from the dehumanised, standardised, conformant with corporate guidelines on how to address an audience PR speak that customers are increasingly sceptical of, and a flexible virtual platform onto which a process of cross-fertilisation among individual thoughts and ideas unfolds.


Weblogs, in other words, envisage a hierarchy circumvention mechanism, which empowers knowledgeable employees to indulge in conversations with the market rather than communicating solely by means of marketing pitches and press releases that besides have limited effectiveness in a connected market economy. For years it has been suggested that online communities will revolutionalise the way organisations operate, however, the only social process/technological infrastructure that has reached this potential and is dynamically evolving is the weblog. It takes no technical savvy to set up a weblog and start talking to your customers. That's why weblogs are huge: they take the power out of the IT department and the webmaster's hegemony and hand it over to where knowledge really resides - to the individual workers who are knowledgeable enough and know how to speak with a human voice. Now, organisational structure loses its historic role of managing power relations at a distance, and as a result the organisation becomes truly hyperlinked and power shifts to where knowledge actually resides.

A lista de nomeados para os The Bloggie Awards.

As notícias são uma conversa?

The editorial process certainly has its place in world of journalism, and as a recent commenter on my own blog pointed out, bloggers feed off the work of mainstream journalists. There is a symbiotic relationship between the two, and I'm certainly not suggesting one will replace the other. There is, however, a reformation underway, and while nobody knows exactly how it's going to play out, I think it'll be good for everybody in the end. Bloggers, who don’t necessarily care, will find validation in the journalism world, and mainstream news people will be forced to stop giving only lip service to interacting with their audiences.

And instead of turning to elite experts to guide us and solve all our problems, we might actually find that the answers we seek are with the people out here pounding the pavement and living the life that those experts only touch from a distance.

Um texto de Terry Heaton para ler do início ao fim sobre jornalistas e bloggers. Dica de JD Lasica.

Os weblogs utilizados pela marinha dos EUA numa investigação sobre comunicação e trabalho de equipa:

This pilot blog is being developed by Traction Software as an "enterprise blog" according to the company. It will serve as a medium for distribution of general information to staffers from the seven team members. It also will enable users to post proprietary data, for example, test results and reports, that are accessible only to designated readers or groups of readers. The homepage will resemble a newspaper consisting of stories posted by users.

Um útil conjunto de FAQ's (ainda se lembram delas??) para bloggers compilado por José Luís Orihuela.

Manuel Pinto, professor na Universidade do Minho, é o novo provedor dos leitores do Jornal de Notícias.