Jornalismo Digital

Tempo de rever

Os leitores on-line chegam cada vez mais às notícias através de links exteriores à página e não pela página inicial como era costume. So it's time to adjust., diz Steve Outing, num texto publicado no Editor and Publisher. Aqui fica um conselho:
Indeed, it may be that the best approach is to create an article-page template that serves as a sort of secondary home page. Assume that more than half of the people who see something on your site will not see its home page. At the article level, give them enough choices to guide them to other important content elsewhere on the site.

O artigo completo aqui.