segunda-feira, 16 de janeiro de 2006

Corporate Blogs

Jonathan Schwartz, President e COO da Sun Microsystems, considera que os weblogs tiveram uma grande importância na revitalização da reputação da empresa. E explica:

?We've moved from the information age to the participation age, and trust is the currency of the participation age?, he said. ?Companies need to speak with one voice and be authentic. Blogging allows you to speak out authentically on your own behalf, and in the long run people will recognize that. Do it consistently and they trust you.?

Mais aqui, incluíndo uma lista de benefícios do uso de blogs nas empresas e um pequeno conjunto de questões para perceber quais empresas estão preparadas.

8 comentários:

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